Happy Valentine’s Day! (and advertising works… sorta.)

Happy Valentine’s Day

Today is that day some singles dread. I’m ‘single again’ and dread only the amount of sweets I see on sale tomorrow. I don’t need that temptation. And as for the ‘romance’ stuff… it looks too much like advertising to be seductive to me. They want me, all right: beginning and ending with my assets. In one of my former occupations, I was a sailor, overseas. I understand this kind of ‘I want you, honey’. Suggestion: turn your pockets inside out and see who still is in love with you.

The reality of love had to begin with you: you loving yourself enough to be content with yourself. Not too content: change for the better is always needed. Find a good book about something you hate about yourself, and see if there is something, some way, you can get better at being yourself. Just a suggestion.

 

Advertising Works… Sorta

I did something new, something I didn’t want to do, something I had already tried and failed at doing. What was it? Facebook advertising. I finally dug in and mastered the first part of it, the part I needed for this first step.

And the results? I sold some books. What’s remarkable about this is that prior to advertising, there was a long streak of NOT selling books. What does this prove? Probably nothing to most of you, but to me it did what I needed to have done. It proved that ‘cause and effect’ works between advertising and selling books. Yes, I’m one of those people who don’t believe in cause-and-effect. Well, not all the time. I do believe that without coffee the day does not begin. This truth, however, I have done several experiments with and have proven it to be true. This Facebook advertising thing… this was new.

But it worked. I didn’t do a great job: the cost of the ads was only almost covered by the sales of the books. I’ll take that as a cost of learning expense. Will I advertise again? Yes, but differently. On Facebook? Yes, but differently. I suspect it will cost more, and it will take several tries to get it to do more than break even. But I’m up for that.

Why? Because I write. (and advertising works, sorta!) And I have people who believe my writing is good enough to pay for! And, of course, the fans are always right.

Speaking of fans, have you bought a hard copy of Down Cellar?  Want it signed? Email me about how to get that done!

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About Gordon DeLand

Author, speaker, ex-Navy and ex-preacher and ex-several other things. Grew up in the wilderness of Madison County, New York State. Officially retired, currently residing Chicago but have lived on all four coasts and Hawaii. Maybe someday I'll retire back to New York. But not yet.
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