To Market, to Market…

“It was the best of times, it was the worst of times”
Charles Dickens, A Tale of Two Cities.

two books

Down Cellar is looking for reviews

The last two weeks have been rough, but productive. I’m riding that steep learningcurve of how to market a book in this “worst of times” world, when I would rather sink into the “best of times” in a self-created world and record what I observe there.

Marketing is not really all that difficult, I am finding out. It’s merely different from the worlds I normally inhabit in my creative mind. Marketing is not creative in the same way fiction writing is, first and foremost because it needs to NOT be fiction. 🙂   The good news, however, is this: Marketing is Creative! Your marketing needs to tell an interesting story to the people you are trying to reach.

Very much like the novel, however, my marketing efforts have to be plotted if I want them to reach the conclusion I want them to reach. And as a writer, I’m more of a ‘pantser’ – until that doesn’t work anymore. An-n-n-d here I am! Ready to stop pantsing, ready to plan.


You begin to see where the opening quote fits?

So, back to the drawing board. Or actually to the story board. And we’ll get this story of marketing back on track.

In the mean time, at the beginning of this marketing story, I’m looking for Advance Readers who can read and then write a short review of “Down Cellar”. If you would like to participate, send me an email at (to keep them separate from the too-many I already get otherwise!). I will respond in a day or less! Thanks in advance.

first name

About Gordon DeLand

Author, speaker, ex-Navy and ex-preacher and ex-several other things. Grew up in the wilderness of Madison County, New York State. Officially retired, currently residing near Dallas TX but have lived on all four coasts and Hawaii. Maybe someday I'll retire back to New York. But not yet.
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